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   Frequently Asked Questions

 

What can a sign do for my business?

Signs are the perfect way for your customers to identify your business.  Signage, when handled with care and precision is the most cost effective form of advertising, with the most immediate response.

 

I have found a lower price for the “same” product.  Will you match it?

While we have very competitive pricing, we can not guarantee that you will not find a lower price.  We do guarantee that products we sell will be of the absolute highest quality, finished to the most exacting standards.  There are many companies that will take shortcuts on finishing, use inferior materials, and therefore sell at a lower price.  We know that it can sometimes be hard to differentiate.  We have built our reputation on quality, and plan on keeping it that way.  If you do have a lower written price, we would be happy to evaluate it for you.  We will see if it is possible to match while maintaining the highest quality and durability standards.

 

How do I know what size letters I need?

A basic rule is that 2” letters are readable from 10-15 feet away.  Then add one inch to the letter height for every 20 feet of distance they need to be read from.  Obviously, if you can fit a larger letter size, they will be easier to read. 

 

How long does it take to make a sign?

Our goal is to have your sign order ready when you need it.  The actual time required will depend upon the complexity of the project, the availability of materials, and the time required for actual production.  We can often produce simple signs or banners within one to two working days.  When you place an order we will advise you of the completion date and time.  In some cases RUSH SERVICE may be available at additional cost.

 

How much does a sign cost?

Several factors will determine the price of any sign.  These include the size and shape of the sign, whether it’s single or double sided, what text, logos or pictures are going on the sign, the color and material specifications, how your sign will be displayed, as well as the quantity needed.  We will provide a written estimate or invoice for your approval prior to production.  We will also request a 50% deposit when you place your order.

 

ARTWORK  INFORMATION

We are PC based, and all files should be saved as such.

For an exact color match, we prefer Pantone PMS colors.

Vector vs Raster…  two very different digital file formats used in designing and fabricating your custom signs.

Vector based files are ALWAYS the preferred file format for vinyl graphics signage.  These types of vector graphics files are typically created in Adobe Illustrator, Corel Draw, and a handful of other applications

If your project is to be produced in full color, such as a photograph, then we would need a raster, or bitmap file.  Common formats are TIFF, JPEG and BMP.

 

Preferred Vector file formats: 

Be sure to convert all type to outlines.

Adobe Illustrator  (.ai)
EPS  (.eps)
PDF  (.pdf)

 

Preferred Raster file formats:

File should be at 100 ppi or higher at actual sign size.

TIFF  (.tif)
Adobe Photoshop  (.psd)
JPEG  (.jpg)

 

Files not meeting these criteria may be subject to additional artwork charges.  We can also scan and recreate your original artwork at additional cost (15 minute increments @ $25 each).

File formats that are generally NOT usable in the signmaking process:

Microsoft Word, Powerpoint, Excel, Publisher
(although if we’re making a sign with a lot of text, we can copy text from any MS Office file into our signmaking software)

GIF or JPEG files taken from your website.  Web graphics are designed to be displayed on screen, therefore the resolution is too low for larger printing.

 

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Signworld Association Leadership Awards: 1997, 1998, 2001, 2008


San Diego BID
Business of the Year
2003

 

CA Contractors License # 766779


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